I, Vikas Mundhra, was associated with iBall since 2001. By 2008 I was already leading a large sales and admin team across multiple states. This is when Vikalp also joined. While working together for more than 10 years, we used a lot of analytics to penetrate the market.
In 2018, we started to notice something interesting. Not only our company but our distributors too, were struggling with ERP/Excel reports. And all the generic Business intelligence Platforms were not effective.